What is the correct sequence for a continuous improvement process?

• A. Plan, identify, execute, review
• B. Identify, plan, execute, review
• C. Plan, identify, review, execute
• D. Identify, execute, plan, review

Answer: (B)

Identify the area that needs improvement first because you must know what you’re addressing before you can plan effective actions. When you’ve clearly defined the problem or opportunity, you can design a concrete plan with goals, metrics, and a timeline. Only then do you implement the proposed changes, ensuring work is coordinated and traceable. Finally, you review the results against the defined metrics to see if the change produced the desired impact and to capture learnings for the next cycle. This order creates a focused, measurable, and iterative loop essential for continuous improvement.